Emma Chamberlain Takes Us Behind the Scenes of Her New Warby Parker Collection – See Photos
Is there anything Emma Chamberlain can't do? In the past few years, Chamberlain has cemented herself as a rising style icon in the fashion world and successfully launched her coffee company, Chamberlain Coffee. Now, the entrepreneur is gearing up for her latest business venture: her very own eyewear collection — and to no one's surprise, it is super cute.
On November 29, Emma Chamberlain revealed she is teaming up with Warby Parker and launching six limited edition frames, which will be sold at both Warby Parker retail locations and online, starting at $95. The collab launch is accompanied by a campaign shot by photographer Emily Lipson and starring Chamberlain herself with some pigeon friends, which are Chamberlain's favorite animals. (Unexpected but, honestly, iconic.)
Chamberlain's first Warby Parker collection — but not last, we've been warned — features some of the brand's classic frames (like the Durand, Lonnie, and Braswell, which are also Chamberlain's personal faves) in brand new colors, all handpicked by Chamberlain herself. Matching the campaign, the collection will also include a frame box that features illustrations of pigeons.
It already sounds amazing, but want to know the best part about Emma Chamberlain and Warby Parker's collab? For every pair of frames purchased, a pair of glasses will be donated to someone in need as part of Warby Parker's Buy a Pair, Give a Pair program. "I love what we made together," Chamberlain shared in a press release. “And Warby Parker's Buy a Pair, Give a Pair program makes the whole partnership even more meaningful to me. It couldn't be more of a dream come true.”
To celebrate the new collab, Emma Chamberlain and Warby Parker took Teen Vogue behind-the-scenes at their photo shoot in New York for an exclusive photo diary. Scroll down below to see a peek at the new collection.