Hailey Bieber Only Approved Her Rhode Formulas If They Were Perfect

"I don't want to cut corners. I want amazing formulas. I want to give people amazing products."
Hailey Bieber Only Approved Her Rhode Formulas If They Were Perfect

Since it dropped last year, Hailey Bieber's skincare line Rhode has been an instant, runaway success, with fans clamoring to get the model's signature glazed skin via her concise lineup of products, especially the mega-popular Peptide Lip Treatment.

If you don't feel complete without a lip product (or five) in your bag or your pocket, it's about time you get your hands on the Peptide Lip Treatment. This slim gray tube packs in the lip care with mega-moisturizing ingredients like shea butter and five essential fatty acids to hydrate, peptides to visibly plump, babassu to replenish moisture, and cupuaçu to make your lips look soft and supple, even when they're super dry. It can be applied anywhere, anytime, for a dose of moisture when you need it most, but you can also use it as a hydrating and plumping mask by applying a thick layer and letting it set for about 10 minutes. Hailey also uses it atop lip liner for a glossy tinted look.

The Peptide Lip Treatment was one of three products in Rhode's initial drop, including the equally covetable Peptide Glazing Fluid Serum and Barrier Restore Cream. You can nab the whole crew in the brand's Rhode Kit, which includes two skincare products and three lip treatments, for $95.

Rhode's Peptide Lip Treatment has three flavors: original unflavored, Watermelon Slice, and Salted Caramel. Its latest launch, Passionfruit Jelly, was so popular it sold out in a blink, but you can sign up for the waitlist if it makes a comeback. Each tube retails for $16 — affordable enough to keep one in your bag and one by your bed or desk!

What better place to show off Rhode's glow-getting powers than at Coachella? Just a month ago, Hailey and the Rhode team brought their products to the Indio, California festival on weekend one in partnership with clothing retailer Revolve and a super cute claw machine where festival-goers could try their hand at nabbing Rhode goodies, including the Peptide Lip Treatment. Hailey was there too, looking casual and ready for a day of hopping between stages in a cropped white tank top, baggy jeans, sunglasses ... and her Rhode Peptide Lip Treatment, of course.

Hailey was super involved in the creation of Rhode, telling Allure in June 2022 that she tried countless formulas before landing on her final range of products, all to suit her "less is more" beauty philosophy. "If there was something that was even the teeniest bit off, I wasn't going to approve it because I don't want to bullshit with this brand," she told the magazine. "I don't want to cut corners. I want amazing formulas. I want to give people amazing products."


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