Kim Kardashian never misses a moment to stay true to her brand SKIMS — even for her Christmas presents.
In a recent series of Instagram Story videos, the second oldest Kardashian sister took her 364 million followers through a tour of her Christmas decor, as she tends to do each holiday. In true Kim fashion, her famously minimalist home kept with the theme even during the holidays. The reality star and businesswoman showed a long hallway lined with dozens of trees covered in faux snow, along with more trees glittering with twinkly white lights.
Finally, Kardashian came to a larger tree with wrapped gifts under it — but the unique cloth wrapping isn't just any fabric, it's the Kardashian-owned SKIMS brand fabric. In a since-expired Instagram Story, Kardashian showed the white-colored giftwrap, noting that she used SKIMS cotton jersey material for the presents.
“I love how this turned out," Kardashian said in the video. “Everything wrapped in SKIMS cotton jersey so we can reuse it.
She continued: "I went with winter white this year cause that's just the theme of the winter wonderland.”
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Reduce, reuse, recycle! With SKIMS!
Kim Kardashian's shapewear, clothing, and intimates brand has become one of the most successful brands on the market and within the Kar-Jenner clan. Co-founded in 2019 by Kim and entrepreneurs Emma Grede and Jens Grede, the brand was valued at $4 billion in July 2023, according to Forbes. With the continued success of the company, it's no wonder Kardashian chose to wrap the gifts with one of her biggest money-makers.
On Instagram, Kardashian also linked to a blog from sister Kourtney Kardashian's website Poosh, which showed the rest of the Kardashian-Jenner's gift wrap for this year. Kourtney's theme was “monochromatic merriment" with forest green wrapping and matching ribbons. Khloe chose “Nutcracker Nouveau,” which was also green but with velvet ribbons and nutcracker detailing. As for Kylie and Kendall Jenner, the youngest of the siblings chose their own patterns this year. Merry Christmas from the Kardashians!
