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Kylie Jenner had already been known to shake up the fashion industry with her unique style. The sudden announcement of her clothing brand, Khy, took her influence to the next level. The mysterious launch via a minimalistic Instagram page, prompted major buzz on social media. So, one has to wonder, does Khy live up to the hype? Does the quality of the products actually reflect the level of attention the brand has gotten? Or, is the brand trending because it's backed by a celebrity name?
We set out to find the answers to all your burning questions about Kylie Jenner's Khy. To do so, two editors put puffer jackets from the brand's second drop, a collaboration with Entire Studios, to the test. Scroll on to read their unfiltered first impressions of Khy below.
Shauna Beni, Commerce Editor
Coats, for me, need to have two things: function and style. I can’t do one without the other and the good news is..this Khy Sculpted Puffer Jacket delivers both! I love how snatched it makes me look, especially at the waist. It’s also pretty lightweight and stops right above my waist. If you plan on being out in the cold, I suggest layering up with a thermal long sleeve underneath. The features include adjustable drawstrings inside the interior for a custom fit. I would style this piece with elevated leggings, bodysuits, and dresses. The only downside is that you won’t find any pockets, so make sure to keep all your small essentials tucked into your purse.
Karissa Mitchell, Senior Fashion & Beauty Editor
Kylie Jenner is a designer, I fear. I couldn't wait to get my hands on her first drop, curious to determine whether it truly lives up to the hype or if its popularity is mainly attributed to our admiration for Kylie Jenner, the person. Well, it turns out the standard puffer isn't just blowing hot air—it's the real deal! I paraded it around the office for a spin, and believe it or not, I became the center of a jacket investigation. No exaggeration! People were stopping me left and right to ask where I got my jacket. My favorite details are the surprise ribbed cuff at the wrist, and the velcro over the zipper for maximum warmth. And it's just so easy to style and noncommittal. A lot of times—the coat you wear will make or break your entire look, but the Khy Standard Puffer is a calm addition to just about any outfit.
